About TikTok Shop Ads in TikTok Ads Manager
Beginning July 2025, GMV Max will be the default and only supported campaign type for TikTok Shop Ads. To create ads using the Sales objective and your TikTok Shop as the sales destination, you can create a GMV Max campaign. Learn more about this change. To create ads for your shop:
TikTok Shop Ads helps you reach out to relevant audiences across feed, search, and shopping centre ad placements. It's automatically available to all advertisers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam.
Note: TikTok Shop Ads are only available when selecting sales as the advertising objective of your ad campaign with TikTok Shop as the product source.
There are three types of TikTok Shop Ads:
Video Shopping Ads: You'll be able to use videos to get more views optimized for traffic and sales of your TikTok Shop products. The default call-to-action is a product anchor link (orange shopping cart). Learn how to create Video Shopping Ads.
LIVE Shopping Ads: You'll be able to engage relevant audiences with livestreams. Learn how to create LIVE Shopping Ads.
Product Shopping Ads: You'll be able to run ads without any additional content creation. Learn how to advertise using product images from TikTok Shop.
The above shop ads types are meant to unlock different moments of user discovery, consideration, and transaction. Running all available types together helps you get the most results.
Note: You can run any of them depending on your content availability.
